Ve Haf Vays of Makingk Terrible Packagingk
GIVE the Germans a few weeks and they'll engineer an automobile that is breathtaking in form and flawless in function. They'll design and implement a public transportation system that will be able to dispense you within one meter of anywhere you want to go, efficiently and punctually. They'll establish a bureaucracy so impenetrable that not even God himself could navigate it. They'll invent one hundred new recipes for pork.
But packaging? That leaves them stumped. The "convenient" tear strips on boxes of frozen food shred when they're pulled. The plastic bags that cereal comes in split down the side after opening. The "open here" tab is glued to the container as tightly as all the other corners. The cling film doesn't cling. And then there's the mother of all idiotic packaging, milk containers:
In case it's not clear what the issue is here, that ring is supposed to be pulled to provide an opening. When the ring snaps, you have to use pliers to pull it off or puncture the seal with a knife.
Believe it or not, this is an improvement. Years ago, you had to lift a flap and snip its corner to be able to pour the carton's contents. Because there was no room allowed for air intake when you did this, the contents would come out in an unpredictable succession of geyser-like actions. But now that the packaging incorporates plastic (and still isn't especially easy to pour), it has to go into a special recycling container; you can't just put it out with the paper waste like you used to.
Compare that nonsense with the beautiful simplicity of this:
No plastic, pull rings, screw caps, scissors, or pliers needed. Just one unbroken motion with V-shaped thumb and fingers: press the flaps back to separate them, then bring them forward to create a spout. And how wonderfully easy to pour and shut again.
Is there a country that gets public transportation and milk carton packaging right? That's where I want to live.
